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Become a sponsor of the "That's life, that's leather" campaign!

Sponsoring the “That’s Life, That’s Leather!” campaign can take various forms and shapes. It is adaptable to the needs and interests of stakeholders and can involve the sponsor’s visibility or its remaining as a silent supporter in the background, according to the preferences of the individual sponsor.

We look out for sponsors who are actively involved in the leather value chain and who are committed to leather and to the sustainable development of the leather industry. They can be suppliers of essential inputs for tanners in their processes, such as hides & skins, chemicals or machines, and who bear an interest in seeing leather widely accepted and appreciated in the general public. We also look out for sponsors who use leather in their productions, trade fairs or distribution networks and who have a vested interest in improving the public appeal of leather. 

We offer these sponsors the opportunity to support leather industry associations in communicating the virtues and values of leather as a unique material and to contribute to the development of demand for leather produced under socially and environmentally sound conditions.

This is a very commendable way to support economically weaker institutional links in the leather value chain and to practice good Corporate Social Responsibility.

Through the “That’s Life, That’s Leather!” campaign sponsors have a unique opportunity to promote the understanding of leather by the wider public, the cultural values it conveys, the extraordinary properties it has, the opportunities that leather offers as a material, or as a socio-economic activity that generates wealth and jobs, etc.

Sponsors decide what they want to support, from the production of new campaign content (images, messages), to the purchase of media space or the actual production of the campaign products or services, or their distribution or dissemination.

Here are some examples of possible sponsoring activities:

1.    Put your company banner on the Campaign Web-Page

This option is only open to European Tanners affiliated to COTANCE member organisations.

2.    Sponsor a specific initiative of a national leather trade association

This option is open to suppliers or customers of tanners in addition to tanners themselves.

Sponsors’ visibility can be secured with the right to affix their company logo or brand name next to the logo of the association developing the campaign.

3.    Sponsor the production of campaign content

This option is open to suppliers or customers of tanners in addition to tanners themselves, tanners associations and public authorities.

Sponsors’ visibility can be secured with the right to affix their company logo or brand name on the web page “Campaigns in progress” next to the brief of the activity that is being sponsored.

4.    Sponsor an original COTANCE-Campaign

This option is open to suppliers or customers of tanners in addition to tanners themselves, tanners associations and public authorities.

Sponsors’ visibility can be secured with the right to affix their company logo or brand name on the web page “Campaigns in progress” next to the brief of the activity that is being sponsored.

5.    Sponsor a COTANCE contest for awarding a prize to young talents presenting innovative ideas on leather promotion in the spirit of the COTANCE Campaign

This option is open to suppliers or customers of tanners in addition to tanners themselves, tanners associations, distribution and retail, press and public authorities.

Sponsors’ visibility can be secured with the right to affix their company logo or brand name on the web page “Campaigns in progress” next to the brief of the activity that is being sponsored.

6.    Sponsor capacity building projects in developing countries’ leather trade associations interested in setting up their own “That’s Life, That’s Leather!” campaigns in association with COTANCE

This option is open to suppliers or customers of tanners in addition to tanners themselves, tanners associations and public authorities.

Sponsors’ visibility can be secured with the right to affix their company logo or brand name on the web page “Campaigns in progress” next to the brief of the activity that is being sponsored.

For further information on details regarding specific initiatives, sponsoring conditions, costs and prices, please do not hesitate to contact us.

Information:
cotance (at) euroleather.com

Technical requirements for your banner:

Image type: jpg or gif
Size: max 300px x 56px