After offering in Shanghai the licensing of its Campaign material free of charge in the newly established Executive Committee of ICT, COTANCE decided, in its Bucharest Council meeting of September 26, 2012, the institution of a Permanent Leather Promotion Campaign under the slogan “That’s Life, That’s Leather!”.
Created in 2004, the COTANCE Campaign “That’s Life, That’s Leather!” proved that effective communication to the general public on leather does not need to be prohibitively costly and that even less wealthy leather trade associations can possibly sustain effective activities in one of their core competences: the defence and promotion of leather.
The 2004 Campaign was developed as a “postcard-exercise” where images of the omnipresence of leather in our lives testify to the usefulness of the material and the emotions that it engenders in people. The permanent COTANCE Campaign now launched in Bucharest intends to build on the success of the past and to develop a combination of traditional and internet based communication tools.
Leather trade associations can join the Campaign by subscribing a simple licence agreement and possibly a voluntary financial contribution.
COTANCE invites leather sector operators to sponsor this initiative.